World Famous Cake Brand Business - Assets & Database Included

Sydney, NSW

Food/Hospitality / Bakery, Catering Leisure/Entertainment / Arts/Crafts
Listing ID1887351

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This world-renowned couture cake business is offering for sale their most treasured assets including the brand, trademark and their top performing reputation behind it, 130+ cake designs, key recipes, license for the cake decorating school and its full course curriculum, massive active client database and huge social media following accounts, not to mention its unlimited international potential.

Short Summary
This business is world famous for its couture cake designs, A-list celebrity cakes and successful cake decorating school. Now moving on, the owners are selling their assets and IP to the right-minded operators.

In its current form, there are plenty of options for the new owner to realise the businesses potential including:

- Hit the ground running by setting up cake boutiques using the brand name, famous recipes, and existing database of 10,000 clients.
- Using the existing online cake store to manufacture and sell cakes online.
- Use the copyrighted education curriculum to continue the lucrative cake decorating school or setup online courses for an international presence.

- This is a business that would suit a purchaser with previous food preparation business experience, or an existing baker, pastry chef or cake artist.
- The business would also suit a cake decorating retailer who can take the existing brand to the next level and manufacture cake decorating tools.

About the Business
The business was purchased by the current owner in 2003, who went on to build the brand awareness in Australia and on the international stage. It is not uncommon to find images of a visiting celebrity being presented with a couture cake from this business.

Deciding to sell the brand assets, the owner is offering:

- Brand trademark and logo
- Copyright for 130+ cake designs
- Copyright for the very successful cake school education program
- Copyright for the most popular recipes
- Website with functional online store, class bookings and blog
- Database of 10,000 existing and active clients
- Social media presence including Facebook with 177,000 followers, Twitter with 11,200 and Instagram with 5,780 followers currently
- Copyright of the cake gallery of images

Key Points:
- Selling Brand Assets & Intellectual Property
- World Class Website
- Huge Social Media Presence
- Brand and Trademark
- Active Email Client list

For more information on this exciting opportunity, please contact the undersigned:

Kane Hansen
Business Sales Specialist | Business Sales Sydney
Ray White Business Sales, Corporate Business Sales & Acquisitions
M: 0421 362 488 T: 1800 858 696 E:

For more details complete the contact us form on this page or go to and complete our online confidentiality agreement. Use the reference ID 1887351 to search for the business.

Due to the confidential nature of the sale, images used may be stock images and not representative of the business for sale. Total earnings, EBIT or EBITDA, includes add backs relevant to the current owners. Add backs may include, owners salaries, directors benefits, personal expenses, non-recurring expenses, one-off expenses, capital costs, depreciation and generally any costs relevant to the current owners.